Authorship
Guides are published by the SEO for Lawyers Canada Editorial Team. When substantive legal information appears, the client firm assigns a qualified lawyer to review it before publication.
Trust and transparency
Editorial standards
How we research, review, date and correct guidance about legal search marketing.
Our content is written for law firm decision-makers. It explains marketing systems and does not provide legal advice. Recommendations are tied to observable evidence, visible assumptions and primary platform sources where available.
Sources
We prefer official platform documentation, legislation, court websites and other primary materials.
Review dates
Published and updated dates appear on guides. Time-sensitive recommendations are checked before implementation.
Corrections
Material errors are corrected promptly. Readers can report a concern at hello@seoforlawyers.ca; unsupported pages are updated or retired.
What we do not publish
- Invented results, testimonials, offices or credentials
- Guaranteed rankings, traffic, leads or AI citations
- Legal claims without an accountable review path
- Bulk city pages that merely substitute place names
- Paid links or undisclosed promotional references